Example Of a Star

Example of a Star

There are many different stars in this day and age, all of which have a different personality and persona. In order to gain success, it is key for the individual/group to stand out and make an impression. Richard Dyer's Star Theory believes this to be true.

OZZY OSBOURNE

       

Dress Sense and Style

Ozzy Osbourne has always been a star who has had a distinct look about him for a long period of time. He has always been known to have long hair, circular tinted glasses, and wear eyeliner. Due to his band being a heavy metal rock band, it is important that he adheres to his rock&roll persona and look the part of his band and brand. The immediate impression that we gain from Ozzy Osbourne is that he is wreckless and a bit of rebel as he stands out from the crowd and does not conform to social norms. This is all appealing to the audience as it keeps his followers guessing what Osbourne will be up to now. Keeping it exciting - what next?

Ozzy osbourne takes on his role of being a rock icon seriously. He has kept his style over the last 40+ years which signifies that this is him, he doesn't care what the outside world thinks. Osbourne has also influenced many others in past decades and still to this day has a large influence on how people dress. For example model and actress Cara Delevigne wore a very comparable typical Ozzy outfit which obviously goes through her fanbase, making a further impression to a wider audience about Ozzy's style.

Product Image and Appearance

Osbourne's image has always been tinted round glasses accompanied with dark purple/blue/red but mainly black clothing and religious or big chunky jewelry, not to mention the constant use of swear words. This links to the heavy metal genre that Ozzy is linked to, regardless the slight changes and adaptations that the genre has made, Ozzy Osbourne still fits into the stereotype of heavy metal icon today. The heavy metal genre conventions has always been linked with religious imagery which Ozzy is of course well known for. Even though most of the time the heavy metal genre has a stigma attached to it with being seen as satanic, Ozzy juxtaposes the image by wearing the cross and helping the image of his band. The chunky and staple accesory necklace adds a more 'punk effect' to his look ensuring he sticks to his unique public image.

Props

During performances Ozzy Osbourne didn't (and still doesn't) tend to use any props. He just kept his performance simple and it was usually him that was providing all the entertainment by either running round the stage topless and often intoxicated. This, in turn, makes it that much more interesting. However, after the 1982 incident, people tend to throw fake bats on stage, and Ozzy used to take pictures with fake bats too, just to make light of the incident. This obviously isn't what makes Ozzy a star according to Richard Dyers theory, however, it did bring more attention to Ozzy and that was what he was also mainly known for.

Audience and their perception

Different audiences perceive Ozzy in many different ways. Obviously due to stigma that many people have attached onto the heavy metal rock genre that Ozzy is notoriously known for,  many people didn't like him or his band Black Sabbath. People were often offended by the music or saw the genre as a cult/satanic. There was also a historic Rock incident in 1982 on tour that shocked millions people in the world that also turned many against Ozzy Osbourne. It resulted obviously in more people turning against Ozzy. On the other hand some people kept on supporting the artist and accepting his little quirks and odd behaviour. Ozzy even had his own television show with his family called "Meet the Osbourne's" which made the nation absolutely fall in love with Ozzy once again as he is hilarious and very real. Ozzy is still making an impression on todays society, even though he is no longer as big as he was before. Ozzy Osbourne is still considered a star.