Richard Dyer- The Star Theory
Richard Dyer believes that a star is not a person, but is the construction to what makes the certain person 'famous' or have 'star quality' from a range of materials. For example, Ariana Grande has her high pony tail, Miley Cyrus has her twerking and Ozzy Osbourne has his rounded sunglasses. This is almost seen as the artists USP.Audiences and Institutions
Institutions typically create similar 'stars' in order to appeal to audiences and guarantee success. By sticking to trends, record companies can generate money easier. They then can further profits, by sticking to the knowledge of trends and have unique selling point and sell different merchandise for their aimed demographic. For example rock bands such as The Rolling Stones, Guns and Roses and Nirvana, often sell T-shirts, however, for pop bands such as One Direction, Little Mix and 5 Seconds of Summer tend to stick to posters and wrist bands.Constitutions
Each celebrity/star builds themselves up the status and popularity ladder in different ways. The way they constitute themselves will effect the end result of their popularity and 'stardom'. However they use the same principles (e.g. showing off their talent) to become stars.
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