Friday, 16 September 2016

Richard Dyer The Star Theory

Richard Dyer- The Star Theory

Richard Dyer believes that a star is not a person, but is the construction to what makes the certain person 'famous' or have 'star quality' from a range of materials. For example, Ariana Grande has her high pony tail, Miley Cyrus has her twerking and Ozzy Osbourne has his rounded sunglasses. This is almost seen as the artists USP.


Audiences and Institutions

Institutions typically create similar 'stars' in order to appeal to audiences and guarantee success. By sticking to trends, record companies can generate money easier. They then can further profits, by sticking to the knowledge of trends and  have unique selling point and sell different merchandise for their aimed demographic. For example rock bands such as The Rolling Stones, Guns and Roses and Nirvana, often sell T-shirts, however, for pop bands such as One Direction, Little Mix and 5 Seconds of Summer tend to stick to posters and wrist bands.

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Constitutions

Each celebrity/star builds themselves up the status and popularity ladder in different ways. The way they constitute themselves will effect the end result of their popularity and 'stardom'. However they use the same principles (e.g. showing off their talent) to become stars.


Hegemony

A star originally begins as a person, then transforms into a construction. The more we see the star in the public eye and provide audiences an idea, the more we begin to believe that the person is becoming a star. This is seen as a 'culture. Due to the person becoming a star, a fanbase forms and people begin to idolise the stars. The stars will promote ideologies. People will begin to copy their 'star quality', act the same as the star, share the same beliefs as the star or even do the same things as the star. This could have a positive affect. For example Beyonce Knowles Carter spoke about feminism in her album 'Beyonce', therefore inspiring thousands of young girls to stand up and believe in feminism. However, it can at times have an opposite effect, for example artist Lana Del Rey released a song called "high by the beach" which probably ended up encouraging many young people to get involved in drugs.


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